The organization is called Rods and Reels in Need its goal is to collect gently used or new fishing equipment to donate to veterans, kids, and those who can't afford it and want to get into fishing. The project was started by Larry Stamp who grew up fishing with his dad growing up on a naval base where gear was limited. They're hoping to collect enough donations to be able to give a rod and reel to any veteran and child who needs one. If you have any old rods or reels lying around, this is a great way to put them to good use! We currently have a lot of rods, but little reels.