What is Home Staging? Home staging is the act of preparing a home (and the contents of the home) for sale, with a special emphasis on presentation and appearance.
It’s important to realize that getting a home for sale and staging a home is not always the same thing.
As part of pre-sale preparations, you might go through your home e small and make repairs where needed. This is essential in preparing your home for the market, but it’s not the same as home staging. Staging a home for sale normally involves things of an aesthetic nature, such as design, organization and overall appearance (as opposed to mechanical or functional improvements).
What's The Goal? The goal of home staging is to improve the home’s appearance in the eyes of potential buyers. Proper staging can make a significant difference on how long your home will stay on the market, potentially grab a higher offer, and helps the buyer visualize them in the space.
If you are selling a home, then you’ve been on the other side of the process as a buyer.
Think back to your home buying experience.
Remember the difference between the homes you thought were “just okay” and the homes that made you say “wow”? Professional home staging can help you turn your “okay” house into a "need to have" house!
Think of staging as presenting your home in a way that would grab the largest possible audience, to ensure a quick sale for the best possible price.
Benefits Of Staging Your Home Staging forces, you to think like a buyer.
When you set out to stage your home for the market, look at the home as a buyer. Understanding this perspective early on will help in many ways when preparing your home to list.
Staging motivates you to organize and de-clutter.
Clear away shelves, closets and cabinets is a big part of the process. It helps with moving, since you’ll have to pack things away at some point anyway.
When you put in the extra effort to stage your home effectively, you move closer to a sale.
Staging helps justify the asking price.
If you are in a seller’s market and you price your home correctly, you probably won’t have to haggle over the asking price. But in a market that leans toward the buyer, you need everything in your favor to justify the asking price. Proper home staging can help you justify the asking price by positioning the home more favorably in the buyer’s mind.
Staging can be fun! It may sound like all work and no play at first. Granted, you will certainly be putting some elbow grease into the process. But staging a home can be a creative process as well, and many people find they enjoy it once they’ve begun.
To see all the different areas and aspects of home staging, download our free e-book here